EU BEV Industry Faces Challenges Without Strong CO2 Targets and Tariffs

"EU's BEV market under threat as Chinese brands grow. T&E urges CO2 targets and tariffs to protect local automakers."


The European Union's battery electric vehicle (BEV) market is at risk of losing ground to Chinese-owned brands unless the EU enforces its planned CO2 emission reduction targets along with newly proposed tariffs on Chinese-made electric vehicles (EVs). According to Transport & Environment (T&E), a leading environmental lobby group, these measures are essential to maintaining the competitive edge of European carmakers. The European Commission announced today that it will proceed with provisional tariffs on Chinese-manufactured EVs, signaling a critical step in addressing market imbalances.

CO2 Targets Key to Curbing Chinese BEV Imports

T&E's analysis shows a significant increase in the market share of Chinese-owned BEV brands, projecting that imports will constitute over 12% of the EU market this year, up from 8% last year. In contrast, non-Chinese brands are expected to see a slight rise to 13%. Without the enforcement of CO2 reduction targets, T&E forecasts that Chinese brands could capture nearly 15% of the market by next year, a trend that could weaken local BEV producers unless incentives are aligned to encourage a shift towards carbon-neutral vehicles.

The EU has established CO2 targets that require all automakers to achieve net zero emissions across their fleets by 2035, with interim milestones starting next year. However, recent debates and scrutiny have created uncertainty, prompting resistance from industry players. Aurelien De Meaux, CEO of Electra, a Paris-based charging start-up, emphasized the need for policy stability, stating, "The path to 2035, including specific CO2 milestones, was established in 2014 and 2019. We rely on this stability to make informed and effective investments."

Tariffs Alone May Not Protect Western BEV Producers

While the European Commission's provisional tariffs aim to level the playing field, a report by the Rhodium Group suggests that tariffs alone might not suffice. Chinese brands continue to enjoy profit margins that can absorb the costs of EU tariffs, whereas Western brands like Tesla and BMW, which manufacture in China, could see diminished profitability if tariffs are enforced. This dynamic has led to concerns that the tariffs may inadvertently harm European carmakers with overseas production facilities.

Additionally, China's response to these tariffs has included the potential for retaliatory measures on other goods, and its automakers are considering expanding production capacity overseas. Since 2022, 11 Chinese-owned EV plants have been planned in Europe, but only three have advanced past initial planning, primarily due to tariff uncertainties.

The situation is further complicated by instability in the battery production sector. According to T&E, 59% of the planned battery production capacity in Europe is "less likely" to proceed by 2030, adding to the challenges faced by the EU's BEV industry. Maintaining a clear and consistent regulatory approach will be crucial to incentivizing local production and reducing dependency on imports, ensuring the long-term sustainability of Europe's BEV market.

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