Europe Faces Deindustrialization Crisis Amidst Unfair Competition and Policy Struggles

Aperam

Europe’s stainless steel industry is at a critical crossroads, facing existential challenges due to high raw material costs and increasing competition from Asian producers. According to Timoteo di Maulo, CEO of Aperam, the European sector is particularly vulnerable due to its reliance on more expensive, environmentally-friendly processes, while Asian producers benefit from cheaper, carbon-intensive nickel pig iron (NPI). Speaking at the SMR International and Special Steels Conference in Rome, di Maulo warned, “Europe will die if it cannot create a level playing field,” likening the current situation to playing European football against American football, a game neither possible nor fair.

Stainless Steel Demand Decline and Unequal Standards

Market data from SMR revealed that real stainless steel demand in Europe is expected to fall by 6% in 2024, following a decline of 3% in 2022 and 8% in 2023. The gap in production methods between Europe and Asian competitors is widening, as Indian and Chinese producers are not required to use high scrap ratios, giving them a distinct cost advantage. European steelmakers, driven by stringent EU decarbonization policies, are forced to use higher-priced scrap, further straining the industry's competitiveness.

Di Maulo emphasized that while both Europe and Asia rely on ferro-nickel and NPI, European producers face additional financial burdens that threaten the industry’s long-term viability. The decarbonization measures that Europe imposes on its steelmakers are not mirrored in Asia, where efforts to reduce carbon emissions fall short of European standards.

The situation is compounded by the upcoming European Carbon Border Adjustment Mechanism (CBAM), set to take effect in 2026. Di Maulo described CBAM as an experimental policy that risks accelerating deindustrialization by limiting raw material imports while incentivizing the import of finished goods. Other industry leaders echoed these concerns, warning that CBAM, conceived as a tax but transformed into a green policy tool, is impractical and will further weaken Europe's position in global trade.

Industry Leaders Call for Pragmatic Solutions

At the same conference, Indian producer Jindal Stainless highlighted India’s dependence on NPI due to rapid industrial growth and a shortage of scrap metal. Ratan Jindal, chairman of the company, pointed out that proposed restrictions on scrap imports, such as the EU Waste Shipment Regulation, will only exacerbate this issue.

The consensus among European stainless steel executives is that CBAM, as it currently stands, is deeply flawed. Spanish producer Acerinox’s CEO, Bernardo Velazquez, stressed the difficulty of applying CBAM uniformly across Europe due to differing national tax systems. Italian steelmaker Marcegaglia’s CEO, Antonio Marcegaglia, criticized CBAM for being limited to early stages of the production cycle and for failing to address the broader economic realities of the stainless steel industry. Dimitri Menecali of Arvedi AST added that without addressing Scope 3 emissions—those created further down the supply chain—CBAM would not effectively promote sustainability.

The industry is calling for more coordinated policies and international alliances to ensure Europe's stainless steel sector remains competitive. As di Maulo stated, “There is a role for industrialization in Europe, in innovation, high performance, and service-oriented materials.”